Leave i /t/ aht.

Irritating Advert Award of 2010 already awarded to Thomas Cook for their "IT" advert.

Not content with overusing the word 'it', they then employ sweetheart Louise Redknapp to glottally stop every 'it' she's go/t/ to say. Seductively languid, it ain'/t/, if that's what you were thinking, advert people. Her husband does a little better, by the way. But not much.

Anyway, besides the suspension of disbelief that normally accompanies any holiday advert, this time we're meant to believe that the Redknapps, several grand lighter, pitch up at Ga/t/wick Sarth, and are then, along with all customers of this most celebrated of service industries, treated like potential mass murdering, smuggling, fanatical pant bombers - to be corralled, pushed, poked, frisked, x-rayed, scanned, examined and caged with hundreds of others, like the villainous animals we all secretly are, before setting off to their fortnight in the sun, jammed into seats little wider than the width of the meal tray, with the back of the seat in front wedged into their throats, courtesy of the Cook Book. They Thomas Cooked I/T/.

And they are deliriously happy abaht it. Maybe grateful as well.

Well, stone me, do wot, who knew, eh?

My knees are aching just thinking abaht it.

If you haven't seen the advert, or even if you have and you want to punish yourself some more, here it is:



God, I'm in a bad mood this decade. Already!